Nians Wins Agency of the Year and 19 More Honours at MADEX Awards During Inkspell Insight Ignition 4.0

Gurugram: Inkspell Media hosted Inkspell Insight Ignition 4.0 at DLF Auditorium, DLF Cyber Park, Gurugram, bringing together brands, agencies, marketers, creative professionals and industry experts for an evening of recognition and discussion. Nians emerged as a major winner at the MADEX Awards 2nd Edition, securing the Agency of the Year title alongside 19 additional honours, taking its total to 20 wins.

The event brought three flagship award programmes onto a common platform—the India Content Leadership Awards (ICL) 9th Edition, Unlocked Awards 6th Edition and MADEX Awards 2nd Edition. Together, they recognised outstanding campaigns, innovative strategies and professionals contributing to the growth of marketing, advertising, content, digital and business.

Nians’ winning work spanned clients including Antara, NONSTOP, Youhonk, Medanta, JKMaxx Paints, Double A, Baidyanath, Dogista, Complinity, Freedo, ABHF, Urban Bagicha, Bachatt and Zenith AI. Its achievements across this portfolio reflected the breadth of its work across brands and business categories.

Other notable agency honours included Envigo Marketing winning Gold for Digital Agency of the Year, while Savit Interactive secured Silver. Curious Media won Emerging Digital Agency of the Year, recognising its contribution to the digital marketing landscape.

Across the three programmes, the awards recognised work involving a wide range of brands, organisations and creative partners. These included Kelvinator, Savit Interactive, Nippon Mutual Fund, Niva Bupa, Sociapa, Bonn, Beardo, Goldmine Advertising, Bank of Maharashtra, Amazon, My Haul Store, McDowell’s, Mirchi, Don Julio Non-Alcoholic Beverages, LWYD, Interactive Bees, JIIT, HFCL, Canara Bank, Rocketship Films, Nutrela, CitiusTech, Envigo Marketing and JM Financial Services.

The recognised portfolio also included Punjab National Bank, Pratima Skincare, Carana, Onsurity, Relevance Branding, Indian Navy, Pernod Ricard, Diageo, Gully Labs, Hidesign, Mother India Forming Pvt Ltd, Godrej, Chirag Nettings, Airtel, TransUnion CIBIL, Trevonix, Titan Noor, Seventh Triangle, Curious Media, Bluetea, Tata AIA, DigiXpressions Media, JioSaavn and Axis Mutual Fund.

Further recognitions covered Edwise International, Waghmare Masale, Jagran Josh, TVF: Space Gen, The Founders Dream, Dr Kamaraj, New Holland, Amazon Prime Video, Parle Hide & Seek, Tata Tele Business Services, Jio, Indriya, Nykaa Fashion, FTA Global, Reliance Digital, Allucent, Virgo Laminates, Union Bank of India, Samco and Kotak Neo.

Other winners included Fevicol Saarthi | Pidilite × Garage Collective × ARM Worldwide, UTI Mutual Fund, Mochi Shoes, Infidigit, Metro Shoes, RepIndia, Dabur, WORD, Tata Consumer Products, IIT, Concept PR, Shriram Finance, Rite KnowledgeLabs, AM Foundations, Pritish Nandy Communications, The Royals, Four More Shots, Lacto Calamine, Influencer.in and JBL Music Academy.

Individual achievers recognised at the event included Ajay Padhi and Siddhes Jaitapkar of Savit Interactive; Lakshay Katyal of Motorola; Unnikrishnan Menon of Bajaj Finserv; Sagar Thakur of Angel One; Anant Dhuri of Adfactors; Niharika Pandey of Hashbrown Conversations; Gaurav Chawla of Niva Bupa; and Mihir Bagga of UNiDAYS.

Alongside the awards, a key highlight was the panel discussion, “The AI + Human Equation: Can Technology Make Marketing More Creative, Relevant & Impactful?” The session examined how artificial intelligence is influencing marketing and the role human judgement continues to play in developing effective communication.

Moderated by Dr. Ankoor Dasguupta, Chief Experience Officer, Garage Collective, the panel featured Nidhi S. Mittal, Chief Growth & Marketing Officer, Schnell Technocraft; Shweta Srivastava, Senior Vice President, Digital & Marketing, Usha International; Pranav Kumar, Founder & CEO, Alkimyx Global; Mihir Bagga, Market Lead – India, UNiDAYS; and Lakshay Katyal, India Marketing Lead – Premium & Flagship Phones, Motorola Mobility (Lenovo).

The discussion explored how AI can support creativity, improve audience relevance and strengthen marketing effectiveness. It also emphasised the continued importance of human insight, strategic thinking and authentic storytelling in building meaningful connections between brands and audiences.

Winning entries across the three award programmes were evaluated by a jury of senior industry leaders representing marketing, entertainment, financial services, technology, media and other sectors.

The jury comprised Amitabh Biswas, Marketing Head (IPs, Entertainment, CTV), Times Network; Archana Roche, Ex-Global Head, Measurement and Analytics, Truecaller; Balaaji Vaidyanathan, Director & Head of Marketing CEEMA, Franklin Templeton; Dr. Ankoor Dasguupta, Chief Experience Officer, Garage Collective; Imran Qadri, Head of Program Management AXJ & India, Harley-Davidson Motor Company; and Jiteen Aggarwal, Chief Marketing Officer – India, SAARC and Middle East, Hettich India Pvt Ltd.

Also serving on the jury were Kunal Madhavdas, Director Product Merchandising – India, Netflix; Madhu S Dutta, Founder & CEO, House of MSD; Neeraj Jha, Head of Sports Business – India & South Asia, Warner Bros. Discovery; Piali Dasgupta Surendran, Vice President Marketing, Sattva Group; Prasad Pimple, Executive Vice President & Head of Digital Business Unit, Kotak Life; and Saurabh Varma, Film Director & Chief Creative Officer, Saurabh Varma Pictures.

The jury further included Shalu Zala, Vice President – Marketing Strategy, Key Projects & Social Media, HSBC; Sharmila Sandeep, Ex-General Manager – Marketing (FMCD), CG Power and Industrial Solutions Limited; Shefali Khalsa, Head Marketing & Corporate Communications, TransUnion CIBIL; Sudhanshu Tripathi, Chief Marketing Officer, Quick Heal; Sukhpreet Singh, Chief Revenue Officer – Dish TV and VZY Smart TV Business, DishTV (Zee Group); Swati Bansal, Ex-Head of Marketing ACM India, Henkel; and Vishesh Sharma, Chief Marketing Officer, PL Capital (Prabhudas Lilladher Group).

Inkspell Insight Ignition 4.0 was supported by Kenscio as Integrated Marketing Partner, MarkeZing as Official Outreach Partner, Approach Entertainment as PR & Communications Partner and Go Spiritual as Spiritual Partner. StartupNews.fyi was the Official Media Partner, while Global Trends Forum and India Creative Industries Council were Media Partners.

By bringing the three award programmes together, Inkspell Insight Ignition 4.0 combined recognition with conversations about the changes shaping the industry. The event provided a shared platform to celebrate achievements, exchange perspectives and strengthen connections across marketing, advertising, content, digital and business.

Inkspell Media is an industry-focused media and events platform working across marketing, advertising, digital, content and media. Through its awards, conferences and industry initiatives, it recognises excellence, facilitates industry conversations and connects brands, agencies and professionals.

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