The Fact Maker

Satish Cheeti to be the President of Brightcom Audio

Hyderabad: Brightcom Group (NSE: BCG | BSE: BCG.BO) today announces the appointment of Satish Cheeti as President & Division Chief of the recently announced division Brightcom Audio.

Satish Cheeti previously served as the CEO of Ramky Reclamation and Recycling Ltd, part of Ramky Group. He started a formal recycling business, as a subsidiary of India’s largest waste management company and also led their digitization drive. In his other avatars, Satish Cheeti was the co-founder and COO of the data sciences and ML division of Cyient Limited, Invati Insights. He worked at Delphi, helping the M&A group and led an extensive reorganization across four continents that involved over 4000 employees. He also worked at Pricewaterhousecoopers, where he was advising various Fortune 50 companies’ CEOs on strategy and operations and Fiat Chrysler Automobiles. Satish holds management and advanced engineering degrees from University of Michigan (Ross Business School), Texas A&M University and Osmania University (India).

Satish Cheeti said “I am delighted to join Brightcom Group as we continue to profitably grow by adding strong digital audio capabilities. We are now uniquely positioned to provide Adtech solutions to Digital Media houses to monetize their traffic and create ROI to the advertisers targeting their consumers. I look forward to expanding opportunities to clients while enhancing value for the company.

Commenting on the development, Suresh Reddy, Chairman and CEO, Brightcom Group, said: “With the appointment of Satish to the role of Division Chief, Brightcom Audio, I am very confident we have the right leader in driving the strategy for the next evolution of BCG in Digital Audio. He will help execute the current acquisition process of the digital audio target company in the US. Satish will continue as the operational leader of the division post the acquisition. His mandate is to develop an entire game plan for the group to become a significant force in the audio segment of digital advertising in the coming years. He has the right mindset and experience to guide the company through these times of transformation.”

Brightcom Group is looking at Digital Audio space which is perhaps the second most popular activity involving about 204 million listeners in US alone. Digital Audio is the ultimate multitasking media channel where nearly 50% of millennials and GenZ listen to digital content while doing their daily chores. As more users are joining the bandwagon, advertisers are following the users.