The Fact Maker

Tanishq adorns the spirit of Diwali with its Festive Collection, rekindling India’s timeless traditions

~ A Journey Through Time, Tanishq Presents its Festive Collection, Honoring Heritage, Crafting Legacies ~

Chennai: As the enchanting festival of lights, Diwali, draws near, Tanishq, India’s premier jewelry brand, embarks on a magical journey that delves deep into the heart of the glorious past. Introducing the festive collection for the modern Pudhumai Penn, Tanishq pays a heartfelt tribute to the timeless charm of heirloom artifacts from an era long gone by, beautifully weaving a connection between the old and new legacies, bridging generations with a sense of heritage and nostalgia. This festive collection is a celebration of the heart-warming narratives that have shaped the magnificent past. It is a testament to the traditions handed down through generations, from treasured family recipes to cherished memories that define who we are. With this exquisite festive collection, Tanishq introduces a new chapter in the stories of old.

The festive collection seamlessly combines tradition with a touch of modernity. It highlights unique designs and captivating craftsmanship, preserving the essence of our glorious past while crafting its own legacy. This collection features a wide range of Plain Gold, Vintage and Kundan jewellery designs, each piece paying homage to the Tanishq woman, the true custodian of legacies. She is the custodian of legacies and a torchbearer of family traditions.

The festive collection highlights the exceptional craftsmanship of skilled artisans, or karigars, who breathe life into each exquisite jewellery piece. From intricate chandak work to rare badhroom techniques, stunning ras rawa, and delicate filigiree craftsmanship, this festive collection echoes the opulence of tradition in every piece. Among the standout pieces in this hero collection are a magnificent choker necklace set adorned with thappa work, a regal necklace set featuring intricate filigree work, an opulently classic set with kundan inlay work, and a marvelous turquoise badhroom pattern set, along with several others necklace sets, bangles, bracelets and fingerings.

Speaking on the launch of the festive collection, Ms. Revathi Kant, Chief Design Officer, Titan Company Limited said, “This Diwali, we are thrilled to unveil Tanishq’s festive collection, a testament to the heart-warming celebration of our rich traditions and cultural legacies. Diwali, the festival of lights, not only illuminates our homes but also symbolizes the warmth of preserving our heritage. The festive collection, specially curated for the modern Pudhumai Penn of Tamil Nadu who treasures her roots, beautifully encapsulates this essence. Each piece in this collection is crafted with utmost care by our skilled artisans, echoing the opulence of our heritage through intricate designs. It’s a heartfelt tribute to the enduring traditions that bind us and ensure our stories are cherished for generations. As we approach this festive season, embracing the magic of Diwali, let stunning collection be the beacon that lights up your celebrations and preserves the legacy of our culture in the most heart-warming way.”

This festive season, Tanishq presents a treasure trove of exquisite modern heirlooms inspired by our rich heritage specially crafted for the custodian of legacies.