Tata Play and Amazon Prime Collaborate to Offer Prime Benefits to Viewers Across TV and OTT
- Tata Play will offer Prime Lite subscription as part of DTH & Binge packs, across screens with shipping and shopping benefits
- Prime Lite with Tata Play is available on TV packs starting at INR 199 per month on Tata Play DTH
- On Tata Play Binge, viewers can enjoy Prime Lite with Tata Play, along with 6 other OTT apps, through new packs starting at INR 199 per month
Leading content distribution platform, Tata Play, has joined hands with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s blockbuster content. Tata Play DTH subscribers can now choose from multiple packs starting from INR 199 per month, that offer a variety of their favourite TV channels along with Prime Lite on Tata Play. In addition, Tata Play Binge subscribers can enjoy Prime Lite along with 30+ other popular apps at various price points. At INR 199 per month, users can subscribe to 6 OTT apps, including Prime Lite, from a list of 33 apps, or can subscribe to all 33, including Prime Lite at INR 349 per month.
The new price plans from Tata Play Binge put the freedom of choice in the hands of its audience to make their own OTT packs. Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices.
This extensive collaboration between Tata Play and Prime Video is dedicated to offering comprehensive entertainment to the viewers, ensuring consumers enjoy the full selection of amazing shows and movies on Prime Video including highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, Farzi, Dahaad, Made in Heaven, Indian Police Force, Suzhal – The Vortex, Dil Dosti Dilemma, Poacher, among others, blockbuster movies like Pathaan, Jailer, Ponniyin Selvan I & II, Rocky Aur Rani Kii Prem Kahaani, Tiger 3, Kantara, Mast Mein Rehne Ka, Maja Ma, Bawaal, Pippa, Captain Miller, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Idea of You, The Boys, Jack Ryan, Reacher, to name a few. This is in addition to Prime exclusive deals and free shipping on eligible products on Amazon.
“While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Video will make Tata Play Binge a more compelling proposition,” said Harit Nagpal, Managing Director and CEO, Tata Play, on this first-of-its-kind partnership.
“At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said Gaurav Gandhi, vice president, APAC & MENA, Prime Video. “The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime’s shopping and shipping benefits. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”
| Amazon Prime and Tata Play – Plans & Benefits | |
| DTH Packs and Prime Lite with Tata Play | Access Prime Video content on any 2 screens (mobile or TV) Access to exclusive deals and free shipping on Amazon Available as a bundle with linear TV packs Price – Starting at INR 199 per month |
| Prime Lite with Tata Play Binge | Access Prime Video content on any 2 screens (mobile or TV) Access to exclusive deals and free shipping on Amazon Select 6 OTT apps, including Prime Lite at INR 199 per month, or enjoy all 33 apps, including Prime Lite, at INR 349 per month |
In addition to the above new plans, DTH customers can also subscribe to the annual subscription of Amazon Prime through Tata Play DTH at an attractive limited time introductory offer, and gain access to Prime Video, free shipping/ shopping benefits, Amazon Music, Prime Reading, Prime Gaming etc., and access through 5 devices.
