Tinder urges Gen Z members in India to check in on their mental health
India: Tinder India is offering free mental health resources that include access to therapy sessions to all its members in the country, in collaboration with VisitHealth. Starting today and through July, existing and new members will have free access via the Tinder app to emotional wellness content curated by VisitHealth including guided meditations, fitness videos and more. Every Tinder member will have access to up to two free sessions with licensed therapists across all major Indian languages, and continued support at discounted rates for beyond the first two sessions.
More than half of all Tinder members are Gen Z (18 to 25-year-old young adults). The loss, longing, and loneliness created by the pandemic has accelerated a new normal in every aspect of their lives including being more open on Tinder. It has led Tinder members to be more truthful and vulnerable about who they are, how they look, and what they’re going through with mentions of ‘anxious’ growing by 20% and “normalize” by 11X in Tinder bios in India between the start of the pandemic in 2020 to now.