The Fact Maker

Valentine’s Day: Parents from Tier 1 and Tier 2 cities give a thumbs up to love marriage

~Ahmedabad, Chandigarh, Delhi, Jaipur, Nagpur, and Pune emerge as the top 6 cities with the highest love score~

New Delhi : In a country as diverse as India, finding love has always varied from being staunchly traditional to extremely modern. However emerging trends suggest that the country is now evolving. Ahmedabad, Chandigarh, Delhi, Jaipur, Nagpur, and Pune emerge as top cities where parents support the ideas of love and dating among millennials and Gen Z.

On the occasion of Valentine’s Day, TrulyMadly, India’s fastest-growing dating app that helps ‘start your love story’, conducted a research and found parents are embracing the choices of millennials and Gen Z when it comes to compatibility, love, and love marriages. Two cities that are leading this change in unison are Ahmedabad and Chandigarh with 88 percent each. Next to follow are Delhi and Nagpur at 85 percent, Jaipur comes close quarters at 84 percent, and Pune at 81 percent. Mumbai and Bangalore followed the suit with 79 and 76 percent respectively.

Further, parents are now offering their daughters the same freedom to choose their forever partner as they are offering their sons. While metro cities, such as Ahmedabad (84 percent), Delhi (88 percent), and Pune (83 percent) are a natural fit to the list, non-metros, such as Jaipur and Nagpur are outbidding the former with 88 percent and 91 percent parents voting in favor of love over arranged marriages for their daughters. This also indicates that parents of women are now prioritizing compatibility and trust and giving their daughters a chance to explore their own choices.

But the bigger question what are India’s most acceptable modes of finding love? Interestingly, more and more parents are accepting their children finding a partner on dating apps. Among metro cities, Ahmedabad tops the chart with 57 percent of parents being comfortable with their children finding their partners on online dating apps, followed by Delhi and Pune at 45 percent each. In the case of non-metro cities, 49% of parents in Chandigarh have shown acceptability towards dating apps, followed by Nagpur and Jaipur being at 46% and 40% respectively.

Snehil Khanor, Co-founder & CEO, TrulyMadly said, “The transformation among parents and their increasing support to the younger generation to take charge of their own love lives is remarkable. It is evident that parents are now evolving and understanding the importance of compatibility and trust in a relationship. The variety of success stories that we witness on our platform gives further impetus to this transformation. Here, one of the key reasons for this change is the consumption of liberated content. We are happy to be able to contribute our bit in this journey by building a safe, trustworthy, and engaging dating platform for our users to find a compatible partner for themselves.”

TrulyMadly has been at the forefront of enabling millennials and younger generations on different subjects, including choice-based decision-making, matrimony, and relationship-related issues among others.