Streaming platform giant Netflix says it will start deactivating accounts that have not streamed content on the platform in the last 12 months, as well as those that have not been active in two years.
The company’s product innovation director, Eddy Wu, said in a statement that Netflix would reach out to users about whether or not they wanted to keep their account.
“Members will start seeing these emails or in-app notifications this week,” he said.
If the company does not receive a response from the account owner, the subscription will be automatically canceled.
However, canceled accounts can be easily reactivated.
Streaming platform giant Netflix says it will start deactivating accounts that have not streamed content on the platform in the last 12 months, as well as those that have not been active in two years.
The company’s product innovation director, Eddy Wu, said in a statement that Netflix would reach out to users about whether or not they wanted to keep their account.
“Members will start seeing these emails or in-app notifications this week,” he said.
If the company does not receive a response from the account owner, the subscription will be automatically canceled.
However, canceled accounts can be easily reactivated.
“Anyone who cancels their account and then rejoins within 10 months will still have their favorites, profile, viewing preferences and account details just as they left them,” said Wu.
This new direction is meant to help inactive subscribers save money in this trying time, he added.
Inactive accounts represent less than 0.5 percent of Netflix’s overall member base or about a few hundred thousand, Wu said.
According to Variety, Netflix netted a record of 15.8 million subscribers in the first quarter of 2020. The hike is predicted to be a quarantine-fueled bump that will not last very long.
