The Fact Maker

PEEPS® Brand Offers Five Breakfast-Inspired Treats Ahead of Easter

BETHLEHEM, Pa. : From cereal to pancake mix, the PEEPS® Brand is offering a variety of breakfast-inspired treats that families can enjoy together at home. The brand hopes to spread Easter cheer and provide a sense of comfort this holiday season with the transformation of its iconic Chick and Bunny shapes and marshmallow flavor into new and unique forms.

PEEPS Breakfast Offerings

“The PEEPS® Brand has been providing families with sweet PEEPS® treats and adorable merchandise to fill their Easter baskets for nearly seven decades, making our iconic Chicks and Bunnies a quintessential part of the Easter season,” said PEEPS® Brand Manager Caitlin Servian. “From a cup of coffee to the breakfast plate, we hope our lineup of PEEPS® breakfast items will bring a smile to the faces of families across the country during these uncertain times and encourage fans to add PEEPSONALITY® to their Easter traditions.”

PEEPS® has become a one-stop-shop for families who look forward to the Spring season each year. This year, families can add these new breakfast-inspired treats to their Easter celebrations at home:

Kellogg’s PEEPS® Marshmallow Flavored Cereal

Joining forces with Kellogg’s for the second year in a row, the limited-edition PEEPS® Marshmallow Flavored Cereal with Marshmallows is now better than ever with the addition of yellow PEEPS® Chick and pink and blue PEEPS® Bunny shaped marshmallows. The sweet collaboration is available at retailers nationwide.

Kellogg’s PEEPS® Froot Loops™ Flavored Pop

To transform a classic Kellogg’s cereal into a cereal-ously sweet treat, the iconic PEEPS® Chick and Toucan Sam™ have teamed up to launch the limited-edition PEEPS® Froot Loops™ Flavored Pop. Available only at Target and Walmart, in stores and online, the new PEEPS® Pop combines sweet marshmallow flavor with the fruity taste of Kellogg’s® Froot Loops™.

International Delight PEEPS® Flavored Creamer & Singles

Back by popular demand, International Delight is hatching PEEPS® Flavored Creamer for the second year in a row to add some PEEPSONALITY® to any cup of coffee. This favorite of #CreamerNation is the only creamer that can make a regular coffee taste like PEEPS® and adds to the already delightful lineup of more than 20 International Delight creamers. In addition to the 32 oz. bottle available in dairy aisles nationwide, the International Delight PEEPS® Flavored Creamer is also now available in all-new creamer singles form, available at select convenience store coffee stations across the country.

PEEPS® Pancake Mix and Skillet Set

Putting a sweet spin on an all-time favorite breakfast food, the new PEEPS® Pancake Mix and Skillet Set allows breakfast enthusiasts to enjoy a fluffy pancake shaped like an adorable PEEPS® Bunny. Available for online purchase on the PEEPS & COMPANY® website, this all-inclusive pancake set will be the envy of every-bunny at the breakfast table.

PEEPS® Pancakes & Syrup Flavored Marshmallow Chicks

To take things one step further, fans craving even more flavor can top their stack of bunny pancakes with the PEEPS® Pancakes & Syrup Flavored Marshmallow Chicks, which offer the same authentic taste of pancakes in fluffy marshmallow form. These Marshmallow Chicks are available at retailers nationwide and on the PEEPS & COMPANY® website.